TOKYO FASHION WEEK 2014
SRETSIS SS15 JAPAN
During a 2014 Japan Fashion Week, a cafe, restaurant and bar, during the daytime in the Spiral Hall located in Aoyama, Tokyo, Japan are tuned into a fashion runway. The key feature of the hall is a prominent ramp spirals around the circular open space, hence its name. Taking advantages of this circular ramp feature becoming a standing area for guests, experiencing the fashion show from a different point of view.
The spacious round space platform in the middle of the hall is turned into a circular stage for live bands during the show and an unconditional runway.
Since the new collection concept features ‘rock n roll’ and 80’s culture, the lighting design also follows the ‘rock n roll’ notion of, ergo lighting heightened the mood and beats of the music painting the same feelings, reinforcing the performance of the live band through dynamics of bright colors and beams.
Director + Scenographer + Lighting Designer | Jiro Endo [SUPERSWEET]
Assistant Scenographer | Woraya Boonyapanachoti [SUPERSWEET]
Lighting Designer | Go Ueda