GOOGLE AR ADS

Role: Creative Technologist AR, Lead 3D Designer

Features: Web Integration, Social Media Posts, Advertisement, Google AR ADs, 3D Scanning

Medium: 3ds Max, Maya, Web, USDZ / GLB

Date: 2019

QReal is an official 3D Trusted Partner of Google. For this project, we were asked to 3D scan and create high and low fidelity 3D models of the Nissan Qashqai for a mobile experience. The goal of the campaign was to promote the vehicle’s autopilot and blue line features.

The most challenging part of this project was the optimization of the assets for mobile - all Nissan 3D models to be less than 3MB (triangle polygon count and textures) to be able to run on the Google AR platform.