AR In-Store Marketing

Press: QSR, Bake, AR Insider, Street Fight, NRN

Role: AR Creative Technologist, 3D Artist, Lead 3D Designer

Employer: QReal, Kabaq

Features: Animation, 3D Scanning, In-Store AR, Snap Codes, Music Accompaniment, Social Campaign

Medium: 3ds Max, Maya, Lens Studio (Snapchat)

Date: 2019, NYC

Panera Bread

Panera activated their stores using the interactive storytelling power of AR. Promoting their YouMix2 initiative in-store, customers could scan a Snapcode and view a fun AR experience of dishes mixing together for even more delicious outcomes. QReal created all the 3D models, animations and managed music production for this campaign.

“Panera spent $50,000 on both Facebook and Snapchat over the course of the campaign, and for that cost, the company was able to reach 9.3 million users.

The campaign received 47,000 shares in total, with 171,000 users clicking through or swiping across on Snapchat and Facebook.” - ARinsider