Augmented Reality (AR) Ad Campaign

Press: Mobile Marketer, AR Insider, QSR, Delish, Grit Daily

Role: AR Creative Technologist, 3D Artist, Lead 3D Designer

Employer: QReal, Kabaq

Features: Animation, 3D Scanning, In-Store AR, Snap Codes, Music Accompaniment, Social Campaign

Medium: 3ds Max, Maya, Lens Studio (Snapchat)

Date: 2019

Panera Bread

A joint effort by Composite, M7 Innovations, Panera Bread, and QReal resulted in the creation of the first-ever AR ad unit in the food industry. The ad premiered on The Bleacher Report and allowed users to interact with their food through a lifelike 3D model created by QReal. After engaging with the ad, users could then experience the AR activation across various social media platforms like Instagram, Snapchat, and Facebook, leading to widespread sharing.

Panera reaches 9.3 Million users with this AR campaign